The brand combines various services in Pshav, Gudamakhar and Khevsureti, which will be focused on creating and offering a quality product. Examples of local intangible culture, such as, for example, traditions, etc., are also important for the brand

The purpose of the brand is:

• Development of tourism

• Raising awareness and positioning of the region

• Establishing the Aragvi brand as a mark of quality

• Raising the quality of local services and products

The name "Sammtisa" represents the unity of the above-mentioned three communities: Pshavi, Khevsureti and Gudamakri. The logo represents a well-known and frequently used water cutler in the mountains, which is a sign of our quality.